This project was created as a concept advertisement for a campaign for Organica Energy by 100% Health, a fictional nutrition and energy drink brand, stemming from a poster I'd previously created (see below). For this change in aesthetic, the goal of the project was to adjust the design to appeal to a different audience. With that in mind, I inserted the drink bottle into an image of a track runner and tried to create something in the vein of an inspirational poster, akin to what you’d see in advertisements by competitors like Gatorade. This is shown by the short but bold headline, a simple image-based design, high contrast, and rich colors. When bringing all of these elements together, I was able to create a final product that maintained important information while also transitioning the brand's aesthetics in the direction of a different audience.

The initial mockup poster I'd created.